Connect with us

Technology

In a saturated mobile market, Google yields and lowers the price of the Pixel

Avatar

Published

on

Google’s commitment to consolidate itself definitively as a leading player among mobile phone manufacturers has coincided with the first signs of saturation in this market, which has led the company to give up and halve the price of its Pixels.

The announcement took place during the I / O developer conference held this week in Mountain View (California), where the company has its headquarters, an event that is usually reserved for software ads, but in which this year the hardware and specifically mobile phones played a leading role.

In front of the 799 dollars that Pixel 3 costs and 999 of its “bigger brother”, the Pixel 3 XL (that went on sale last October), Google presented in I / O the Pixel 3a and 3a XL for 399 and 479 dollars, respectively, price reductions of around half in each case. 

And it is that the firm that runs Sundar Pichai has seen how, despite having one of the devices most valued by the critics – Pixel 3 and Pixel 3 XL receive almost without exception the highest scores in the rankings prepared by experts -, your sales have not finished booting.

According to data from the statistical firm StatCounter, Pixel phones represent less than 2.5% of the total market in the US. , and Google’s own financial advisor, Ruth Porat, admitted in a call with investors at the end of April that Pixel 3 is selling even less than its predecessor, Pixel 2.

“The hardware results reflect lower Pixel sales on a year-on-year basis, partly because of the intense promotional activity across the industry as a result of recent pressures in the premium phone market,” said Porat.

The reasons why the Pixel fails to make a dent in the market does not seem to have to do with the quality of the product (has been a critical success) or compatibilities (Android, Google, is the most used operating system in all over the world), but you have to look for them in the slowdown of mobile sales in general and in the price of the Pixel in particular.

Against the first it is difficult for Google to fight: and, for example, in the second quarter of 2018 (the last one for which global data is available), they dropped by 1.8% worldwide with respect to the same period of 2017.

In fact, if Google is having problems to enter the market, a brand as consolidated and prestigious around the world as Apple is having to keep pace, since the end of 2018 the iPhone has fallen in a number of sales in almost the entire world, especially in China.

Given this situation, Google has chosen to maneuver with the only variable that is under its control: the cost to the client.

Reducing the price of one of the most expensive and expensive models in the market by half, practically keeping all the benefits and technique of the ‘premium’ version is a risky bet since it involves a 180-degree strategy change. part of Google, which had always wanted to compete in the segment of “luxury” phones.

However, it is the only alternative left to the company to try to encourage potential customers and is a trend that already marked just a few months before Apple with the release of the iPhone XR, which for $ 749 is selling much better than the XS and XS Max.

Technology

To learn more about solar street lights, let’s introduce the solar street light parameters today.

Avatar

Published

on

By

Solar street lights are the main currents of existing lighting vehicles. Click here to learn more about solar street lights, let’s introduce the solar street light parameters today:

Work every day: 6 ~ 12H (can be designed according to needs) Rainy days: 3 ~ 8 days (can be designed according to needs)

The total amount of light: 2100lm ~ 14300lm

Light efficiency: 60lm / w ~ 159m / w

Lighting: 15 lux ~ 38 lux (can be designed according to your requirements)

Wind resistance: 41.4m / s

Working temperature: -30 ° C ~ +55 ° C

Panel: Single/polysilicon high conversion efficiency panel with a lifetime of -25 years.

Battery: valve controlled, maintenance-free sealed gel, lead-acid battery, special for solar energy, 3 to 7 years lifetime.

Controller: Microcomputer smart controller, overcharge, over-discharge, light control, time control, life ≥ 5 years.

Battery box: The mold is pressed and shaped, it is completely sealed and waterproof, has a good heat preservation effect, and its service life is ≥20 years.

Life time: 8,000 – 60,000 hours.

Solar street lamp battery components selection

■ Battery: A single crystalline silicon solar cell (size: 125mm × 125mm). The anti-reflection film of the battery is a silicon nitride film developed by plasma chemical vapor deposition, which is dark blue or black. The average conversion efficiency of the battery is over 17%.

■ Component frame: The component frame is made of anodized high-quality aluminum alloy frame with 25-micron surface aluminum oxide film thickness. The component frame is equipped with four sets of screw holes for easy installation and a set of grounding holes that fully meet the international authority certification requirements.

■ Tempered glass: The surface glass of the module uses Pilkington, Australia, 3mm thick low iron (0.02% iron) tempered glass; Bands.

■ Encapsulation material: The assembly is laminated with anti-aging EVA (ethylene-vinyl acetate polymer) imported from abroad and high-quality TPT (composite fluoroplastic film) material.

■ Junction box: The junction box of the component is designed and manufactured according to the requirements of solar power generation in the international market. The junction box uses high-quality PP material as the outer case and inner insulation material, silver-plated copper electrode material as the binding post, and two A bypass diodes to reduce the hot spot effect. The junction box has a good sealing and waterproof performance.

Why More And More Solar Powered Street Lights Use Lithium Battery?

With the deepening of the new socialist rural area and the construction of beautiful villages, solar street lights have become the preferred lighting equipment. Solar street lights not only save energy and protect the environment but also generate electricity bills, so they were met by large masses of people. In the past, many solar street lights used lead-acid batteries, and now lithium batteries were used.

Why are lithium batteries so popular? What are the advantages of lithium batteries over lead-acid batteries?

  1. The lithium battery is small in size, lightweight and easy to carry. Compared to the lead-acid colloidal battery used in the same power solar street light, the weight is about a third and the volume is about a third. As a result, transportation is easier and transportation costs naturally decrease.
  2. Lithium battery has high energy density and long life. Energy density refers to the amount of energy stored in a given area or mass unit. As the battery’s energy density increases, more electricity is stored per unit weight or volume. Many factors affect the lifetime of a lithium battery, and energy density is one of the most important internal factors.
  3. Solar street lights are easy to install using lithium batteries. When installing a traditional solar street light, a battery pit needs to be separated and the battery is placed to be sealed in the underground box. Lithium solar street lights are much easier to install and the lithium battery can be mounted directly to the bracket using a hanging or built-in type.
  4. Lithium solar street lights are easy to maintain. While lithium-ion solar street lights need only be removed from the battery box or battery board during maintenance, the traditional solar street light needs to dig up the battery embedded in maintenance; this is more troublesome than lithium solar street light.

Solar Street light Installation Tips

Solar street lights require Wiring as traditional street lights that are not easy to install and do, but they also require some installation skills and precautions during installation. This makes it easier and easier to use solar street lights.

First, solar street lights should be installed on sunny days

When installing solar street light should be done on a sunny day. We know that the sun rainy day is not enough and it is not possible to complete the charge quickly after this installation. If it is discharged at night, it will not only get good results but also solar street lights will affect its service life.

Secondly, it should not be illuminated on the first day of installation

The battery is the core of solar street light. The professional recommends for the first daylight after installing solar street light to increase solar cell usage time and extend the number of charges and discharges. When we install it, you can connect the controller first, so the maximum amount of battery allowed, so that the battery can be activated better, the battery rechargeable battery charge, wake up the loaded person, so that it lit after two days. Increase usage time.

Waterproof products choose third, solar street light controller

Due to the effect of cloud and rainy weather, this controller is recommended to choose a waterproof task with a high-quality product to ensure better solar street lamp stability and thus improve its waterproof ability.

Fourth, pay attention to the angle of the battery card

The solar street light panel angle must be selected to choose the correct position. It is recommended to choose an angle of 45 degrees. Because of the angle is not suitable, it not only affects battery charging performance but also decreasing the lighting time and making the auto lighting time wrong will also affect the battery detection performance.

Continue Reading

Technology

Digital Marketing Methods That Work

Avatar

Published

on

By

If you’re working hard to uncover a digital marketing campaign that really works for your business, you’ll find plenty of useful information in the next few minutes.  

If you can learn how to effectively build content that is easily seen by your target audience, then you will have championed digital marketing.  

Take some time today to further your knowledge in the realm of online marketing, and check out a brief look at some digital marketing methods that really work.  

Step into social media 

If you’re looking to make digital waves, then you need not look further than the many different social media platforms on the web today.  If you can reach your target audience through social media, then you’ve got a regular route for consumer connections.  

A little research on your target market will reveal which social media networks are most likely to be an interest of your target consumer.  You can use the information you find to narrow your marketing efforts to just two or three different platforms.  

Build an engaging business blog

Building an engaging business blog is an invaluable marketing tool for business owners.  If your business can present a worthwhile read once a week, you can draw return interest from readers.  

Your business blog is also a useful tool for boosting your digital visibility.  Write posts with relevant topics, and utilize the concepts of SEO to make it more accessible to readers.  Use your blog posts to contribute to your link building strategies, and get the word out about your business.  

Email marketing is still effective 

There are several ways in which you can build connections with consumers through email.  Collect email addresses through innovative website design. Offer an “opt-in” option on your business website, so you’re only gathering addresses from willing participants. 

Send out a regular business newsletter to keep people informed, and offer special deals to email participants to draw further engagement.  Stay on top of your email rolodex to get the most out of this method of marketing.  

Cater to your mobile audience

Mobile is the way to go with web users today.  People don’t typically spend their time sitting in front of a PC anymore.  

We’re a mobile race, and smartphones, tablets, and iPads are the main ways in which people access the internet.  Design all of your digital content to appease mobile users, and you’ll fare better overall.  

Never stop keeping the pace 
When it comes to digital marketing, the most important thing to remember is to stay up with the trends.  Keeping up with changes will keep your content relevant to users. Tech moves at the speed of light, so you’ll have to work hard to keep up.  

Continue Reading

Technology

As Your Tech Company Expands, How Do You Scale Up Efficiently?

Avatar

Published

on

By

It is one of the ironies of business that failure can often come when your company is required to expand rapidly. For example, if suddenly you have an order for 1000 of something that you typically only make 10 of at a time, what do you do?

You have to figure out how to quickly scale up production, decide the logistics of creation, processing, and handling, and do it all while adapting your infrastructure to the new demand. With tech companies, it can be a little different because there is not necessarily a physical product. But scaling still has its own set of troubleshooting required.

For tech products, what might some of these scaling issues be? And, how do you help them? Getting bigger as a tech company may mean that you need to start using managed IT services. It also could mean that you should embrace automated advertising to get your message out to a greater number of people.

And finally, as your tech company expands, the amount of traffic to your home base will increase, which means you have to invest in a more robust web site infrastructure.

Use Managed IT Services

You can be in a tech-heavy industry and still not understand information technology services. You may know approximately how hardware and software work together, but you may never have had to set up or implement certain types of digital data transfer structures. Because of this, as your company scales upward, you may need to hire a company that works with managed IT services.

You can consult with them, and they will tell you step-by-step what sorts of actions you need to take to protect your IT infrastructure as it gets bigger.

Embrace Automated Advertising

If your business works with automated advertising on a small level, you must understand how to expand that to hit a larger or more targeted audience. As your tech company develops, you’ll get more data about who your customers are currently and who your ideal customers are going to be in the future.

There are lots of pieces of statistical data that you can gather from Google Analytics that will help you make decisions about your future promotions and advertising to make your budget use that much more efficient. You don’t want to increase your advertising dollars without increasing the sales you get from that advertising. As you scale up, you have to specify more clearly the target your automated advertising is aimed for.

Invest In a Solid Web Presence

As your products become more popular, especially in the tech world, plan to have additional traffic coming to your main website. To leverage that traffic into sales, consider hiring a website designer that creates a perfect navigational experience for potential clients and customers. There is a big difference in sales simply because a brand is willing to spend the money on creating a professional website versus one that keeps a more amateur status online.

Continue Reading

Trending