A two-year-old FaceApp is currently seeing a revival in popularity. The app uses a software algorithm that simply alters the appearance of a person’s face to what he/she might look like 40 years later by adding wrinkles, sun damage, and grey hair- has taken a viral trend in social media including celebrities. But things are growing tricky since last weekend about the app’s terms of service which raises security concerns about what data the app collects, who owns it and how the photos are processed.
If you use #FaceApp you are giving them a license to use your photos, your name, your username, and your likeness for any purpose including commercial purposes (like on a billboard or internet ad) — see their Terms: https://t.co/e0sTgzowoN pic.twitter.com/XzYxRdXZ9q
— Elizabeth Potts Weinstein (@ElizabethPW) July 17, 2019
This is the first time that this AI (Artificial Intelligence) based app fronted by a Russian company is facing severe controversies worldwide. FaceApp is not facing controversies for the first time, earlier it went viral with its gender-bending filter and it left more questions than answers for the users. Some questions like where this app is storing data which are being processed and for how long the company holds onto users’ gallery. So unless a user is comfortable with the app’s policies, one should be cautious about allowing the app getting access to your privacy because once something is uploaded to the cloud, you do not hold any control even if you haven’t given any license to your content and in this case your face may end up training some AI facial recognition algorithm.