Sadly, having the best product on the market won’t automatically lead to sales. You’ve also got to market your product well so that customers know where to look and why yours is the one they should buy.
Marketing budgets can stretch far beyond the modest capacities of most small businesses but you can still mount an effective campaign without breaking the bank.
Here are 6 tips for how to market your business on a shoestring budget.
Set SMART Goals.
Before you embark on your brilliant marketing campaign, make sure your goals are realistically achievable. The SMART rule of business is a good one to follow – in other words, your goals should be Specific, Measurable, Attainable, Realistic and Timely. Although aiming high can help get you motivated, creating unrealistic goals can end up being self-defeating.
Research your target before launching.
However good your product is, not everyone will be interested in it. Conduct research to work out your target demographic in terms of age, location, gender, and other factors. Spending money, time and energy targeting the wrong people is a waste of your precious resources.
Get on social media.
Social media platforms like Facebook, Twitter, and Instagram are helping to level the playing field for small businesses everywhere. Thanks to social media, you can now build an international presence on a local budget. Set up a page or account for your company on all the major platforms and start uploading content to drive traffic. You can buy Instagram likes and views to attract more people towards your brands and get good results. Don’t neglect non-written forms either – post videos on YouTube or photos on Instagram as part of your marketing strategy.
Design your website Responsive
If social media is your business’ PR department, your website is your shop window. Unless it’s good-looking, fully stocked and up-to-date visitors are going to click on by. Regularly updating your website with new content, images and graphics will not only attract new customers but will help your rankings on Google and other major search engines. Also, embed your Instagram and YouTube videos in your blogs.
Be consistent in your message
You’ll need to develop a strong and readily identifiable brand image to be successful. To do this, you should be consistent in your marketing materials across various media. As well as using the same logo and pictures, the tone and content of accompanying text should be instantly recognizable as yours.
You won’t create the perfect marketing campaign overnight so survey your customers regularly after launch to find out what’s working well and what needs improving. Customer feedback can provide a wealth of valuable data for your business so offer incentives – such as gift vouchers and promotional codes – to customers willing to provide more detailed information.
Successful marketing isn’t just about how much you have to spend but how well you use what you’ve got. Even with limited resources, a marketing campaign that’s well-conceived and executed can draw in many new customers and boost your business returns.
How Fintech is Transforming the Banking Sector
The rise of digital-only banks with Fintech at the core of their operations
In September 2020, Qazikoo is opening its virtual doors to more than 10’000 subscribers who have already signed up to its Challenger Bank services. Harnessing fintech to improve users’ banking experience, Qazikoo is set to shatter the foundations of traditional banks and establish itself as the bank of the future.
Developed and designed by the London-based entrepreneur Kevin Kelpinwietz, Qazikoo is going to change the way banking is done.
Kelpinwietz is widely known for being a visionary ahead of his times with unparalleled business acumen for addressing and simplifying complex issues. So how is he using fintech to provide a revolutionary financial service to business and consumers?
In his own words: “Fintech allows us to offer a wide range of banking services that lead to a more flexible and simple banking experience. Today, technology is at the heart of everything we do, and by using fintech, we can provide our clients with the best technology, services and solutions through our user-friendly app.”
Kelpinwietz’s Challenger Bank has, therefore, changed the way people access their bank records and manage their finances. To ensure ease of use, Kelpinwietz has used fintech to let users connect their bank accounts in one place and manage their funds, send money, make payments online, and much, much more.
The tools and features provided by Qazikoo using fintech are in line with today’s digital era, dedicated to giving consumers control over their bank accounts and finances through easy-to-use technology.
Challenger Banks are born on the need to manage and streamline banking operations in one app. As a matter of fact, Kelpinwietz first got the idea of starting a Challenger bank in 2018, after having had enough of wasting time trying to manage multiple bank accounts through different apps.
Using fintech’s simple yet cutting-edge technology, Kelpinwietz has created a Challenger Bank that securely integrates account information from other banks, as well as ensuring that all banking operations are quick and easy. This simple yet ground-breaking concept is very different from traditional banks, which haven’t quite caught up with the digital era.
As part of Qazikoo’s marketing plans, Kelpinwietz also sold 5% of its shares to 1’000 celebrities and brand ambassadors, thus securing that Qazikoo features on social media and reaches all smartphone-users who could highly benefit from opening a Challenger Bank account.
“We’re heavily investing in providing an innovative and fresh banking system that appeals to a younger generation. Our services are personalised and innovative without compromising on security and transparency,” concluded Kelpinwietz.
Qazikoo’s flexible approach challenges traditional banking payments and financial services, proving to be a hit in today’s digitized world, where people expect excellent customer service, as well as a quality service and affordable products within a click of a button.
Director Kelpinwietz has unlocked the banking possibilities of the future, and in September 2020, he’ll mark a key milestone in the history of banking with the unveiling of the highly anticipated Qazikoo Challenger Bank. For more information, please visit XX (website).
Evening Graphic Designer Courses UK
Every minute we see hundreds of designs every day. All these are designed for visual communication by graphic designers. Graphic designers manufacture advertising, logos, news, and storeys in all formats, magazines, book covers, and platforms like web browsers and social applications. As with technological growth, graphic designers’ roles and skills continue to evolve over time.
Learning graphic design online is the most convenient option for people interested in this field as it saves your time and money. Online learning is now referred to as the new normal. Students feel relaxed at home and study at their own pace. Online education does not require a rigid schedule, so you have a very flexible schedule. So head over to Blue Sky Graphics School and start your career as a designer now!
The Work of a Graphic Designer
Graphic designers are typically attached to their computers when using the mouse to create logo designs, etc. You cannot offer an illustrator a job as a graphic designer unless professionals know that they have expertise in both of these works. These areas require a different set of skills. An illustrator walks around and paints and sketches in books.
A graphic designer needs to send a message to the target audience. For this purpose, the design elements of colours, types, images, symbols, and others are carefully selected. For example, the designer can aim to evoke a young audience’s emotion of passion and aggression. In order to elicit these feelings, the designer may be red. If the brand message is about hope and luminosity, then the colour of choice is yellow.
A graphic designer takes the customer’s brief seriously to design the logo, website, and other graphic designs. The designer will also investigate the business of the customer. There is always a target audience to be targeted by a designer. The designer would like to know more about the audience.
A designer then picks colours and fonts that can evoke a specific set of emotions for a customer. Once it comes to choosing the right colour scheme, a professional artist knows which set of colours and shades can express a collection of emotions. Normally there are only two colours in a successful picture. More colours are only implemented if it is required and a customer’s requirement.
Similarly, other factors decide the right typeface preference. For instance, imaginative use of the typeface in graphic design means giving the design a personality. For example, a logo of the law office is designed to create an official image of law offices and services using serif fonts. A business that manufactures children’s toys or other items would possibly have a funny logo. This logo is created with handwritten fonts.
Overall, each item is chosen by a graphic designer to produce a simple design. Usually, one or two colours and types are used in a logo, the design of the business card, etc. The goal here is to convey a brand message at first glance immediately.
The job of graphic artists focuses on comprehensive picture and text works since they have the task of providing a particular message and call to action or emotion based on the needs of the client.
Nevertheless, many graphic designers enjoy working freelancing with several clients. Many customers contribute to versatility, and the overall demand can be increased.
ONLINE TRADING PLATFORMS
Online stock trading includes the buying, by using a shop to make transactions for you, of small portions of a product. During the past, you would deal with an agent who would buy the stocks during your name, and sometimes take a share of your expenditure.
You can save commissions and even make commission-free trade by collaborating with an online stock trading platform. Before you invest, you can access important business information and instead of waiting for the availability of your broker, you can do business on your time. These advantages make online shopping an ideal way to moisten your feet in the investment world. Software for trade: opening, closing and controlling market positions through a financial intermediary (e.g. online broker) is a commercial tool. In exchange for maintaining a sponsored account and/or carrying out a specified number of business operations each month, brokers often offer online trading platforms at either free or discount rates. The best trading sites provide a combination of strong characteristics and low costs.
THE ADVANTAGES OF ONLINE TRADING PLATFORMS
Cryptocurrency unveiling in recent years, the production of cryptocurrencies has been quite significant. Many even came to crown 2017 as the Bitcoin Year, because this topic was at the forefront of worldwide discussions on news, the online, magazines, friends and family etc. Of course many have opted to jump on the bandwagon and learn how to trade and invest online with increased interest in this subject. In the case of the trading of cryptocurrencies, newcomers need to be mindful of many issues such as using an online trading platform.
This trading platform is essentially software that combines traders and investors in one position and enables them to purchase and sell their currencies and other financial instruments. There are a number of various business platforms available and are mostly offered free or with a minimum number of businesses per month by brokers.
These online trading platforms offer many advantages over standard brokers and financial traders. Firstly, this is fast and easy to use, and secondly, it provides investors with a variety of education opportunities to learn more about markets and exchange in many products, shares and monies.
The great feature that offers more versatility is the added convenience of connecting to your online broker whenever you want, day or night. Additional advantages of online trading platforms include:
The days are gone where a broker is called to organize purchases or sales for trading. Online trading does it in a few clicks and traders never have to speak to their brokers directly.
As mentioned above, online trades can be carried out day or night at any time, which enables traders to choose when to trade. Trading that mobile devices or laptops can also allow for even greater versatility, mobility and on-the-go trading.
Because there are growing numbers of brokers offering online trade, online trading has lowered dramatically the costs of trading, thus enabling traders to benefit from higher income when they trade successfully.
Online brokers offer advanced technology and real-times pricing, so that traders can keep an eye on their offers at all times and get the latest prices.
It is extremely fast online trading. Once an online broker account has been created, it may be exchanged immediately as long as enough capital is included in the account. The trade with NAGA provides the above and you know that you’re trading with one the most common, trusted online broker on the Web. There are numerous online trading platforms out there. Make sure that you are adequately attentive and familiar with online trade in general and the various trade techniques available to help make the most of your trades and have more detailed industry knowledge.
The place you go to buy and sell stocks at low costs is your online stock trading platform. Since hundreds of options are open, knowing who to trust your money and stock trade can be challenging. Within the next segment, we will cover ten of the most popular channels, but first, let’s discuss what you need to remember before you start. Do you want your investments to be managed or do you want your consultant? How many times are you going to trade? What kind of investments would you like to make? How much are you going to deposit into your brokerage? What is the usability of the platform? Could you quickly find the details that you need? Try to search answer for all these questions and adopt the best online stock trading platform of your own choice.
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