Sadly, having the best product on the market won’t automatically lead to sales. You’ve also got to market your product well so that customers know where to look and why yours is the one they should buy.
Marketing budgets can stretch far beyond the modest capacities of most small businesses but you can still mount an effective campaign without breaking the bank.
Here are 6 tips for how to market your business on a shoestring budget.
Set SMART Goals.
Before you embark on your brilliant marketing campaign, make sure your goals are realistically achievable. The SMART rule of business is a good one to follow – in other words, your goals should be Specific, Measurable, Attainable, Realistic and Timely. Although aiming high can help get you motivated, creating unrealistic goals can end up being self-defeating.
Research your target before launching.
However good your product is, not everyone will be interested in it. Conduct research to work out your target demographic in terms of age, location, gender, and other factors. Spending money, time and energy targeting the wrong people is a waste of your precious resources.
Get on social media.
Social media platforms like Facebook, Twitter, and Instagram are helping to level the playing field for small businesses everywhere. Thanks to social media, you can now build an international presence on a local budget. Set up a page or account for your company on all the major platforms and start uploading content to drive traffic. You can buy Instagram likes and views to attract more people towards your brands and get good results. Don’t neglect non-written forms either – post videos on YouTube or photos on Instagram as part of your marketing strategy.
Design your website Responsive
If social media is your business’ PR department, your website is your shop window. Unless it’s good-looking, fully stocked and up-to-date visitors are going to click on by. Regularly updating your website with new content, images and graphics will not only attract new customers but will help your rankings on Google and other major search engines. Also, embed your Instagram and YouTube videos in your blogs.
Be consistent in your message
You’ll need to develop a strong and readily identifiable brand image to be successful. To do this, you should be consistent in your marketing materials across various media. As well as using the same logo and pictures, the tone and content of accompanying text should be instantly recognizable as yours.
You won’t create the perfect marketing campaign overnight so survey your customers regularly after launch to find out what’s working well and what needs improving. Customer feedback can provide a wealth of valuable data for your business so offer incentives – such as gift vouchers and promotional codes – to customers willing to provide more detailed information.
Successful marketing isn’t just about how much you have to spend but how well you use what you’ve got. Even with limited resources, a marketing campaign that’s well-conceived and executed can draw in many new customers and boost your business returns.