Sadly, having the best product on the market won’t automatically lead to sales. You’ve also got to market your product well so that customers know where to look and why yours is the one they should buy.
Marketing budgets can stretch far beyond the modest capacities of most small businesses but you can still mount an effective campaign without breaking the bank.
Here are 6 tips for how to market your business on a shoestring budget.
Set SMART Goals.
Before you embark on your brilliant marketing campaign, make sure your goals are realistically achievable. The SMART rule of business is a good one to follow – in other words, your goals should be Specific, Measurable, Attainable, Realistic and Timely. Although aiming high can help get you motivated, creating unrealistic goals can end up being self-defeating.
Research your target before launching.
However good your product is, not everyone will be interested in it. Conduct research to work out your target demographic in terms of age, location, gender, and other factors. Spending money, time and energy targeting the wrong people is a waste of your precious resources.
Get on social media.
Social media platforms like Facebook, Twitter, and Instagram are helping to level the playing field for small businesses everywhere. Thanks to social media, you can now build an international presence on a local budget. Set up a page or account for your company on all the major platforms and start uploading content to drive traffic. You can buy Instagram likes and views to attract more people towards your brands and get good results. Don’t neglect non-written forms either – post videos on YouTube or photos on Instagram as part of your marketing strategy.
Design your website Responsive
If social media is your business’ PR department, your website is your shop window. Unless it’s good-looking, fully stocked and up-to-date visitors are going to click on by. Regularly updating your website with new content, images and graphics will not only attract new customers but will help your rankings on Google and other major search engines. Also, embed your Instagram and YouTube videos in your blogs.
Be consistent in your message
You’ll need to develop a strong and readily identifiable brand image to be successful. To do this, you should be consistent in your marketing materials across various media. As well as using the same logo and pictures, the tone and content of accompanying text should be instantly recognizable as yours.
You won’t create the perfect marketing campaign overnight so survey your customers regularly after launch to find out what’s working well and what needs improving. Customer feedback can provide a wealth of valuable data for your business so offer incentives – such as gift vouchers and promotional codes – to customers willing to provide more detailed information.
Successful marketing isn’t just about how much you have to spend but how well you use what you’ve got. Even with limited resources, a marketing campaign that’s well-conceived and executed can draw in many new customers and boost your business returns.
ONLINE TRADING PLATFORMS
Online stock trading includes the buying, by using a shop to make transactions for you, of small portions of a product. During the past, you would deal with an agent who would buy the stocks during your name, and sometimes take a share of your expenditure.
You can save commissions and even make commission-free trade by collaborating with an online stock trading platform. Before you invest, you can access important business information and instead of waiting for the availability of your broker, you can do business on your time. These advantages make online shopping an ideal way to moisten your feet in the investment world. Software for trade: opening, closing and controlling market positions through a financial intermediary (e.g. online broker) is a commercial tool. In exchange for maintaining a sponsored account and/or carrying out a specified number of business operations each month, brokers often offer online trading platforms at either free or discount rates. The best trading sites provide a combination of strong characteristics and low costs.
THE ADVANTAGES OF ONLINE TRADING PLATFORMS
Cryptocurrency unveiling in recent years, the production of cryptocurrencies has been quite significant. Many even came to crown 2017 as the Bitcoin Year, because this topic was at the forefront of worldwide discussions on news, the online, magazines, friends and family etc. Of course many have opted to jump on the bandwagon and learn how to trade and invest online with increased interest in this subject. In the case of the trading of cryptocurrencies, newcomers need to be mindful of many issues such as using an online trading platform.
This trading platform is essentially software that combines traders and investors in one position and enables them to purchase and sell their currencies and other financial instruments. There are a number of various business platforms available and are mostly offered free or with a minimum number of businesses per month by brokers.
These online trading platforms offer many advantages over standard brokers and financial traders. Firstly, this is fast and easy to use, and secondly, it provides investors with a variety of education opportunities to learn more about markets and exchange in many products, shares and monies.
The great feature that offers more versatility is the added convenience of connecting to your online broker whenever you want, day or night. Additional advantages of online trading platforms include:
The days are gone where a broker is called to organize purchases or sales for trading. Online trading does it in a few clicks and traders never have to speak to their brokers directly.
As mentioned above, online trades can be carried out day or night at any time, which enables traders to choose when to trade. Trading that mobile devices or laptops can also allow for even greater versatility, mobility and on-the-go trading.
Because there are growing numbers of brokers offering online trade, online trading has lowered dramatically the costs of trading, thus enabling traders to benefit from higher income when they trade successfully.
Online brokers offer advanced technology and real-times pricing, so that traders can keep an eye on their offers at all times and get the latest prices.
It is extremely fast online trading. Once an online broker account has been created, it may be exchanged immediately as long as enough capital is included in the account. The trade with NAGA provides the above and you know that you’re trading with one the most common, trusted online broker on the Web. There are numerous online trading platforms out there. Make sure that you are adequately attentive and familiar with online trade in general and the various trade techniques available to help make the most of your trades and have more detailed industry knowledge.
The place you go to buy and sell stocks at low costs is your online stock trading platform. Since hundreds of options are open, knowing who to trust your money and stock trade can be challenging. Within the next segment, we will cover ten of the most popular channels, but first, let’s discuss what you need to remember before you start. Do you want your investments to be managed or do you want your consultant? How many times are you going to trade? What kind of investments would you like to make? How much are you going to deposit into your brokerage? What is the usability of the platform? Could you quickly find the details that you need? Try to search answer for all these questions and adopt the best online stock trading platform of your own choice.
VelSEOity’s Reputation Management Tips To Increase Positive Online Reviews
Are you looking for ways to increase the positive reviews on your website? Well, you should know that it’s not difficult.
VelSEOity.com advises all businesses to take more care of their online review presence. In short, customers are put off by anything below 80% in reviews or 4/5 stars and this makes for a harder sell for businesses – not something that’s needed in the current climate.
Here are 6 of the best strategies from VelSEOity to increase positive reviews on your profile.
Ask Customers To Leave Reviews
It might seem obvious but only a few businesses ask their customers to leave reviews. On any passing day, consumers make a lot of buying decisions. You need to ask yourself how many of these customers you have requested to leave a review.
If you are sure that your customers are satisfied with your service or product, you should request them to leave a review. Ask them to share their experience when buying the product or service on your website. Most customers always agree to do it. Leaving a review will not be a huge burden if they are satisfied with the product or service you have given them.
Depending on the type of business, you can also request your customers to review your business as you are speaking with them. If asking them to review your product or service is not appropriate, you can always send a follow-up email or a thank you note and request them to post a review. If possible, you should include a link to reviewing the site.
A good rule of thumb is to request positive reviews to use on your website or social media profiles once you have confirmed that they are satisfied with your product/service. That way, you can realize the advantages of your goodwill with the least effort since the experience is still fresh in your customers’ minds.
Research reveals that 68% of customers are ready to provide reviews when invited. You can gain a competitive edge on your rivals by the way you ask customers to review your products or services. Use the right words such as invite, instead of ask or feedback instead of review.
Also, you should educate your clients on the need of the review. Remind your clients that without providing their experience, other customers might simply assume that the business is average
You should ask for reviews from customers when it makes a lot of sense for your business. For instance, you should do it when you have completed the job or after sending out thank you letters or emails. It’s the best way to boost your review volume as well as improve your search rankings.
Incentivize Customers To Leave Reviews
If it is appropriate for your business, you should offer your customers a small token such as a coupon, voucher or discount after leaving a review. Make sure you have communicated clearly that the reward is for satisfied buyers who take the time to leave positive feedback about their experience.
Note that, you should work on getting reviews without offering incentives. Sites such as Yelp often filter out reviews that were offered after an incentive. Also, Google relies on analytics to assess the traffic from reviews.
Reward Employees Who Gather Review
Make sure your employees understand the importance of excellent customer service. Also, you need to teach them the best way to ask for reviews. Give them an incentive for every review they get.
Exhibit Great Reviews
People should know when you get a good review by posting them on your website. You should also include them in emails. If possible, use a review widget or a direct feedback option to the home page on your website.
Use screenshots of these reviews in your marketing materials such as videos or newsletters. Make sure any potential customers know that your company delivers the best and has been doing it before. It’s the best way to convince them that your business offers high-quality services or products.
Dominate Your Social Media Presence
Your social media presence should be active on the platforms with your potential customers. These include LinkedIn, Twitter, YouTube and Facebook. Add reviews in the middle of the informative content.
Having an engaging social media feed will keep customers interested. It’s also the best way to ensure that customers are aware of the positive brand equity.
Reply To Negative Reviews
A single negative review can result in a 22% loss in the search list for your potential customers. You should follow up with the negative reviewers. Make a point of thanking customers for their feedback, especially those who had a bad experience. Don’t forget to offer a sincere apology and find the best way to turn around their experience.
If you can transform a negative experience into a positive one, you can ask for permission to post the positive result once the issue is resolved completely. Act quickly to avoid the negative review from becoming worse.
EIS investors can now invest in fintech start-up Qazikoo
The latest technology is used extensively in the financial services sector as these companies can afford to pay for these technologies which improve accuracy and productivity. There are now a large number of fintech start-ups that are using the latest innovations to make it is easier and faster for people to access the financial services they require. Banking is the most frequently used financial service for most people and people are interested in finding a bank that offers a wide range of banking services. Qazikoo is a fintech start-up that specializes in exactly this.
Qazikoo digital banking
Qazikoo is aiming to become a challenger bank with its innovative use of the latest banking technologies. Customers can easily access their bank account on their mobile phone or other online platforms using the well-designed user-friendly app. They can check the balances, transactions in their account, or make payments online. Since military-grade encryption is used, customers can be assured that their financial information remains secure. Notifications are provided immediately for all transactions and you can also get personalized cards with images of the customers choosing. Customers can even open a multicurrency account, transacting in 25 different currencies without any fees.
Investing in Qazikoo under EIS
All these digital banking features are likely to make Qazikoo a unicorn company, attracting a large number of customers. Investors who wish to purchase a stake in the innovative start-up can now do so, using the Enterprise Investment Scheme (EIS) from the UK government. Since there is no guarantee that a start-up will be profitable, most start-ups find it difficult to get the funding they require. However, the growth of the economy depends on the success of companies like this, hence encouraging investors to look at these companies in more detail! Another advantage is that the government is offering substantial tax-breaks under the EIS.
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