Launching a new marketplace platform seems like a bright idea especially when no one has done it before, but often there can be myriad of reasons which can make the execution of that very thought is quite challenging. Let’s assume for a moment that the idea is really good, then what to do next?
The market scenario is constantly changing with the companies going to the wall, rising from the ashes and making highlights with ground-breaking IPOs every single day. The secret behind a successful start-up is to break it down into different areas making things simple to handle.
Every start-up needs to answer these 4 simple questions well to ensure its progress in the right direction.
Where is the growth coming from?
The marketplace has the potential to benefit the global audience for every new listing and service. This is an of the global network effect and is expected from the travel marketplaces such as Airbnb or Expedia.
In comparison to this, there is a local approach of creating networks in which the multiple parallel systems emerge as a part of the same larger marketplace. Deliveroo and UberEATS are perfect examples of the same. One living in New York City does not really care about someone not getting the same service in Paris as the local network is delivering is still delivering in NYC.
It is remarkably important to know the category of the marketplace to establish meaningful growth projections.
What is really understood by supply?
There could be a supply chain in which each supplier is offering a similar type of product or could be a chain in which everything is unique. While the former one is easy to replicate and easier to scale, the latter one is hard to replicate and even harder to scale. The financial marketplace would need to match clients to reputable lenders in a way not to price the client out of the market. Flexibility and adaptability would be required on the part of the marketplace
How to solve the seller vs buyer mindset?
Considering the financial marketplace example, the sellers re the lenders and the buyers are the clients looking to borrow. The marketplace cannot survive without both, so a balance needs to be maintained between both.
For a truly disruptive event in the world of lending to occur, it’s going to be necessary for a new class of lenders to give easy access to credit a large number of people who may not have had access to it through conventional setups. Typically, lenders will cover themselves against risk with exorbitant interest rates, and that is precisely the term in the equation that will need to change to establish trust with the consumer. The confusion then is whether to focus on the dollar amount or the frequency of transactions.
Airbnb or Uber?
One would opt for high dollar, high frequency if possible but that is just not on the table. Where Airbnb focuses on the dollar amounts, Uber, on the other hand, prioritize the frequency of its lower-value transactions. The frequency side of things should be pushed as hard as possible while getting things up and running. This will give the brand exposure to the larger audience and will create the liquidity needed to expand and be competitive.
Tech ventures are alive and doing pretty well. The recent Uber IPO shows that the world is still enthralled with online marketplaces. The real takeaway point here is that the tech side of the things can be dealt sophisticatedly but it is crucial to have some basic grounding in the way marketplaces function, else the revolution in the lending world will have to wait for someone else to come along.
About Matthew Ledvina
Matthew Ledvina works as a cross-border tax adviser, with US taxation among his specialities. He has worked with many high-profile clients and high-net-worth individuals. Follow Matthew Ledvina on LinkedIn, YouTube and Instagram for future updates.
Visionz2turnt does it again with another Ep
Visionz2turnt or V2T for short, is a versatile rapper who pins down his music on everyday struggle and real-life experiences. He mixes rap, trap, hip hop, and pop all into one ball and delivers it both at a rapid speed and mellow.
Clarksville, TN– — Javon Everett better known by his stage name Visionz2turnt is a diversely gifted personality. Visionz2turnt is an in-demand rapper who started rapping at the age of eleven. Born on November 11, 1989, in Washington DC, he started writing poetry in elementary school, which later turned into freestyles. He was the middle child of five in which he was the oldest male in the home. Music became more and more distilled with his life due to the daily struggles endured growing up.
It wasn’t an easy ride growing up for Visionz2turnt. After the loss of his oldest sister (from kidney failure), he moved to Henderson, North Carolina to finish high school. While in NC, he met Bigmoshawty, a great rapper who seeing his talent, started him a recording in a studio to elevate his sound. Amidst his early desire to make waves in the music industry and care for his family, Visionz2turnt was not alone on this cause of success as he has been inspired by different artists like DMX, Jay-Z, Busta Rhymes, 2Pac, Lil Wayne, Outkast, Eminem, Dr. Dre, Snoop Dogg, etc.
Visionz2turnt has worked on many albums that have continued to attract great fans to him. As he got older the talent began to grow and the music became stories of his life, family, and friends, which he witnessed firsthand. Visionz2turnt has worked on several EP’s like “DRIP GLITCH” & “Shattered Heart”, which you can find on Datpiff, ReverbNation, Soundcloud, Youtube, etc. His 2019 hit Video “IDK” is now out on WSHH in which numbers are rising tremendously. Despite his spell in the United States Army and his interest in Urban Street Design Automotive, he has never lost focus on his inner burning desire for music. His objective is to bring the fun back into the love of music. Visionz2turnt is lyrically versatile with the ability to not only Freestyle but write. He just released a new video titled “Letter To The Heavens” on Youtube. V2T(Visionz2turnt) formally known as “Visionz” has also signed a distribution deal with Bentley Records. In all, he is awesome and a great talent to watch.
Clarksville , TN
Clarksville is the country seat of Montgomery County, Tennessee, United States. It is the fifth-largest city in the state behind Nashville, Memphis, Knoxville, and Chattanooga.The city had a population of 132,929 at the 2010 census, and an estimated population of 158,146 in 2019.
It is the principal central city of the Clarksville, TN–KY metropolitan statistical area, which consists of Montgomery and Stewart counties in Tennessee, and Christian and Trigg counties in Kentucky. The city was founded in 1785 and incorporated in 1807, and named for General George Rogers Clark, frontier fighter and Revolutionary War hero, and brother of William Clark of the Lewis and Clark Expedition.
Contact: V2T (visionz2turnt)
How Fintech is Transforming the Banking Sector
The rise of digital-only banks with Fintech at the core of their operations
In September 2020, Qazikoo is opening its virtual doors to more than 10’000 subscribers who have already signed up to its Challenger Bank services. Harnessing fintech to improve users’ banking experience, Qazikoo is set to shatter the foundations of traditional banks and establish itself as the bank of the future.
Developed and designed by the London-based entrepreneur Kevin Kelpinwietz, Qazikoo is going to change the way banking is done.
Kelpinwietz is widely known for being a visionary ahead of his times with unparalleled business acumen for addressing and simplifying complex issues. So how is he using fintech to provide a revolutionary financial service to business and consumers?
In his own words: “Fintech allows us to offer a wide range of banking services that lead to a more flexible and simple banking experience. Today, technology is at the heart of everything we do, and by using fintech, we can provide our clients with the best technology, services and solutions through our user-friendly app.”
Kelpinwietz’s Challenger Bank has, therefore, changed the way people access their bank records and manage their finances. To ensure ease of use, Kelpinwietz has used fintech to let users connect their bank accounts in one place and manage their funds, send money, make payments online, and much, much more.
The tools and features provided by Qazikoo using fintech are in line with today’s digital era, dedicated to giving consumers control over their bank accounts and finances through easy-to-use technology.
Challenger Banks are born on the need to manage and streamline banking operations in one app. As a matter of fact, Kelpinwietz first got the idea of starting a Challenger bank in 2018, after having had enough of wasting time trying to manage multiple bank accounts through different apps.
Using fintech’s simple yet cutting-edge technology, Kelpinwietz has created a Challenger Bank that securely integrates account information from other banks, as well as ensuring that all banking operations are quick and easy. This simple yet ground-breaking concept is very different from traditional banks, which haven’t quite caught up with the digital era.
As part of Qazikoo’s marketing plans, Kelpinwietz also sold 5% of its shares to 1’000 celebrities and brand ambassadors, thus securing that Qazikoo features on social media and reaches all smartphone-users who could highly benefit from opening a Challenger Bank account.
“We’re heavily investing in providing an innovative and fresh banking system that appeals to a younger generation. Our services are personalised and innovative without compromising on security and transparency,” concluded Kelpinwietz.
Qazikoo’s flexible approach challenges traditional banking payments and financial services, proving to be a hit in today’s digitized world, where people expect excellent customer service, as well as a quality service and affordable products within a click of a button.
Director Kelpinwietz has unlocked the banking possibilities of the future, and in September 2020, he’ll mark a key milestone in the history of banking with the unveiling of the highly anticipated Qazikoo Challenger Bank. For more information, please visit XX (website).
Evening Graphic Designer Courses UK
Every minute we see hundreds of designs every day. All these are designed for visual communication by graphic designers. Graphic designers manufacture advertising, logos, news, and storeys in all formats, magazines, book covers, and platforms like web browsers and social applications. As with technological growth, graphic designers’ roles and skills continue to evolve over time.
Learning graphic design online is the most convenient option for people interested in this field as it saves your time and money. Online learning is now referred to as the new normal. Students feel relaxed at home and study at their own pace. Online education does not require a rigid schedule, so you have a very flexible schedule. So head over to Blue Sky Graphics School and start your career as a designer now!
The Work of a Graphic Designer
Graphic designers are typically attached to their computers when using the mouse to create logo designs, etc. You cannot offer an illustrator a job as a graphic designer unless professionals know that they have expertise in both of these works. These areas require a different set of skills. An illustrator walks around and paints and sketches in books.
A graphic designer needs to send a message to the target audience. For this purpose, the design elements of colours, types, images, symbols, and others are carefully selected. For example, the designer can aim to evoke a young audience’s emotion of passion and aggression. In order to elicit these feelings, the designer may be red. If the brand message is about hope and luminosity, then the colour of choice is yellow.
A graphic designer takes the customer’s brief seriously to design the logo, website, and other graphic designs. The designer will also investigate the business of the customer. There is always a target audience to be targeted by a designer. The designer would like to know more about the audience.
A designer then picks colours and fonts that can evoke a specific set of emotions for a customer. Once it comes to choosing the right colour scheme, a professional artist knows which set of colours and shades can express a collection of emotions. Normally there are only two colours in a successful picture. More colours are only implemented if it is required and a customer’s requirement.
Similarly, other factors decide the right typeface preference. For instance, imaginative use of the typeface in graphic design means giving the design a personality. For example, a logo of the law office is designed to create an official image of law offices and services using serif fonts. A business that manufactures children’s toys or other items would possibly have a funny logo. This logo is created with handwritten fonts.
Overall, each item is chosen by a graphic designer to produce a simple design. Usually, one or two colours and types are used in a logo, the design of the business card, etc. The goal here is to convey a brand message at first glance immediately.
The job of graphic artists focuses on comprehensive picture and text works since they have the task of providing a particular message and call to action or emotion based on the needs of the client.
Nevertheless, many graphic designers enjoy working freelancing with several clients. Many customers contribute to versatility, and the overall demand can be increased.
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